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About Us

When we first met over coffee, we knew that we wanted to start business together. But, like many budding entrepreneurs, we just didn't know what.


We are both fashion and beauty enthusiasts. So, when Edwina suggested a perfume, we jumped at the chance to create a brand to connect with women. But, we also knew that we wanted it to be so much more.



Bailly is more than just a perfume company.


Bailly celebrates the youthful, ambitious and socially-conscious woman and girl, who has what it takes to achieve her dreams and change the world.


From the products that we create to the cause that we support, she is who we are wholeheartedly committed to uplifting and supporting.


Ariel & Edwina



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